Many of our customers have reaped the benefits of press releases. If you're considering expanding your horizon, then you should definitely include press releases in your marketing mix. You can share newsworthy information through the media either alone or in combination with other methods of communication. Press releases enable you to increase awareness, gain exposure, establish a presence, promote new services/products, make a statement or take a stance. Through a press release, new technologies/innovations can be announced, and multicultural or selected audiences can be communicated with directly. Whether you want to generate publicity for an event, develop an individual as an expert source or integrate images such as photos or videos, press releases are an effective marketing tool.
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